Use these templates to quickly define expectations, deliverables, and metrics when hiring external marketers. They’re designed to eliminate confusion and accelerate onboarding.
🖋 Content Writer (Freelance)
Role overview
The freelance content writer will be responsible for producing high-quality written content to support our SEO, brand, and thought leadership efforts. This is a project-based engagement focused on execution.
Duration
4 weeks, beginning [Start Date]
Time commitment
~15 hours total
Goals
- Increase organic traffic through keyword-optimized blog posts
- Establish consistent brand voice across written materials
- Improve engagement metrics (e.g., time on page, scroll depth)
Deliverables
- 4 blog articles (1,000–1,500 words each)
- 1 long-form pillar page (2,000–3,000 words)
- SEO title, meta description, and suggested social copy for each piece
- Two rounds of revisions per asset
KPIs
- Draft quality: Minimum 80% approval rate on first drafts
- SEO: Target 2+ keywords per piece with Yoast/Surfer SEO optimization score >70
- Timeline: First draft submitted within 5 business days of brief
Collaboration & review
- Weekly check-in (30 min)
- Shared Google Doc review process
- Editorial calendar maintained in Notion
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📣 Paid Media Buyer (Freelance)
Role overview
This freelance media buyer will manage and optimize paid campaigns across Google Ads and Meta Ads platforms, with a focus on lead generation and acquisition efficiency.
Duration
Initial term: 2 months
Time commitment
~10–15 hours/week
Goals
- Improve paid campaign ROAS by 25%
- Decrease CAC while maintaining lead quality
- Expand into 1–2 new paid acquisition channels
Deliverables
- Campaign audit and performance review
- New campaign setup (Google + Meta)
- Ongoing optimization (bidding, audience, creative)
- Weekly reports with performance breakdowns
- Creative recommendations or briefs for designer
KPIs
- ROAS improvement (baseline to be benchmarked during audit)
- Cost per lead reduction by 15–20%
- CTR improvements of 10% across all ad sets
Collaboration & review
- Slack channel for async updates
- Weekly live reporting call (30 min)
- Shared performance dashboard (Looker Studio or Google Sheets)
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🧭 Fractional Chief Marketing Officer (CMO)
Role overview
The fractional CMO will lead strategic planning and execution across brand, demand generation, and team development. This role includes executive-level leadership, reporting directly to the CEO.
Duration
6-month engagement, renewable
Time commitment
~2 days/week (16–20 hours)
Goals
- Develop and operationalize a 12-month marketing strategy
- Align marketing with company-level revenue goals
- Recruit, manage, and mentor internal marketing staff
- Improve brand visibility and positioning
Deliverables
- Strategic marketing plan and budget
- Department org chart and hiring plan
- Brand positioning and messaging framework
- Executive dashboards with monthly reporting
- Channel-specific growth plans (owned, earned, paid)
KPIs
- Quarterly pipeline growth
- Marketing-sourced revenue uplift (target % TBD)
- Improved brand awareness (organic search, PR, share of voice)
- Internal team ramp-up and process documentation
Collaboration & review
- Weekly leadership team sync
- Monthly board updates
- Real-time collaboration via Slack and project management tools (Asana/ClickUp)
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🧰 Fractional Marketing Operations Leader
Role overview
This fractional marketing operations lead will own the tech stack, workflows, and data architecture that supports scalable, efficient marketing execution.
Duration
3-month engagement (with option to extend)
Time commitment
~10–15 hours/week
Goals
- Streamline campaign operations and tool integration
- Improve visibility into marketing performance through automation
- Reduce manual inefficiencies in current systems
Deliverables
- Full audit of current marketing systems (CRM, MAP, PM, Analytics)
- Recommendations and implementation plan
- Lead tracking and attribution infrastructure setup
- KPI dashboard setup and reporting processes
- Documentation of workflows and SOPs
KPIs
- Time to launch campaigns reduced by 25%
- Dashboard adoption and weekly reporting consistency
- CRM/automation error rate <5%
- User satisfaction from marketing and sales teams
Collaboration & review
- Weekly sync with marketing and sales ops
- Shared documentation in Confluence/Notion
- Asana or Monday for task management
