As an editor at Google and head of marcom for a large nonprofit, I witnessed firsthand how storytelling can shape brands — and how quality marketing and talent can make a real impact.

I’ve always had a dual love — for writing and for growing brands. My first startup was an online bookstore. I put the profits toward an MFA in Nonfiction Writing at Columbia, while cross-enrolling in MBA classes. Every day, as I ambled between Business and Arts, the two buildings — and the two worlds — started to seem less and less far apart. So in 2012, I took some savings and launched Prose.

Word quickly spread about our unique approach to high-quality content. With shifts in journalistic business models and digital marketing, we attracted writers who weren’t just subject matter experts but, like me, loved the craft. As the media landscape continued to evolve, so did our network, as we brought on hand-picked designers, strategists, and marketers from across the country to expand our capabilities.

Brands found us, too. With zero marketing or ad budget, we built our client base organically, driven largely by referrals. In a world fueled by venture capital, we were (and remain) bootstrapped and independent — serving clients, not investors, and powered by passion. 

Over the years, we’ve expanded our offerings while staying true to the founding spirit of storytelling — helping brands connect authentically with people. In the age of AI, our digital marketing and staffing agency continues to do just that, running thoughtful campaigns and connecting brands with experts who care. It’s our people who set us apart. In a world of noise, real pros rise to the top.

Our story has just begun, but yours is the one that counts. We’d love to help you craft your story of success. Let's begin!

— Justin Belmont and the Prose team