The idea for Prose came directly out of my own career in communications. As a comms manager at Google, where I served as editor-in-chief of internal news, and later as head of comms for Endeavor, a global entrepreneurship nonprofit, I noticed a pattern. A persistent “gap.”

Perhaps you can relate: Our comms teams were packed with talent but constantly stretched thin, wearing multiple hats and struggling to scale our impact.

But finding the right outside help? Not so easy. Freelancers were hit or miss, and bringing them up to speed was a job in itself. Big PR agencies came with hefty price tags and bureaucracy, and they often paired us with junior account managers instead of seasoned pros. Smaller boutique firms didn’t quite get it either, lacking the scale, speed, and specialization we needed. Across the board, the results were often… underwhelming.

What we needed were bold, original thinkers—skilled writers and communicators who could quickly grasp our story, align with our brand voice, and deliver results without excessive hand-holding.

So in 2012, I left my comms role to start Prose. (Fun fact: Our first clients? None other than my former employers, Google and Endeavor.) Since then, we’ve had the privilege of supporting over 1,000 brands in content, comms, and marketing, building something truly special along the way.

Think of Prose as an extension of your in-house team. Over the years, we’ve curated and vetted a network of top-tier PR pros and writers with niche expertise across industries and capabilities. They hail from leading brands and agencies (e.g., Edelman, Weber, Ogilvy, BCW, Fleishman, Ketchum) and are primed to assist with everything from comms strategy and messaging to media pitching and earned placements. 

We love pushing boundaries and, when appropriate, encouraging in-house execs and SMEs to share bold, thought-provoking insights we can spin into gold. Many of our PR pros aren’t just skilled at pitching—they’re sharp journalists themselves, adept at digging deep and crafting stories that resonate.

Stemming from my own experience as a CEO ghostwriter, we also offer a range of executive ghostwriting services, from speeches and white papers to articles and LinkedIn posts. And we deeply understand the highly sensitive nature of corp comms; every exec interview and piece of information is handled with the utmost care and confidentiality.

The headline: We know your comms crew is brilliant, but even the best teams could use an extra hand. We’re excited to partner with you to turn your vision into words that drive action. Let’s get started!

— Justin Belmont and the Prose team