Marketing in 2025 isn’t just about creativity—it’s about specialization. With the rapid evolution of technology and consumer behavior, brands are doubling down on hiring experts who can deliver measurable impact, fast. And here’s the twist: Many companies are ditching the old full-time model in favor of fractional talent—specialized professionals working freelance, part-time, or remote.
This shift makes sense. Why commit to a long hiring process (and overhead) when you can onboard pre-vetted experts in a fraction of the time? Solutions like Prose connect businesses with top-tier marketers who’ve already passed the test.
So, what roles are driving the most buzz this year? Let’s break down the top 15 marketing positions every company wants to fill.
How they drive results
PR specialists manage perception through strategic storytelling and crisis navigation. Their efforts help brands maintain a positive reputation while increasing media visibility.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
In today’s fast-moving media landscape, PR specialists ensure brands are proactive, prepared, and always well-represented.
How they drive results
Email marketers manage high-ROI campaigns that nurture leads, engage customers, and drive conversions, turning email into a cornerstone of digital strategy.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
Amid rising privacy restrictions, email remains a direct line to consumers and an essential part of any omnichannel strategy.
How they drive results
Content marketers use blogs, white papers, and videos to build trust and educate audiences, creating long-term brand loyalty.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
With competition for attention fiercer than ever, content marketers create material that stands out and delivers measurable results.
How they drive results
Brand marketers ensure that every touchpoint reinforces your identity, shaping perception and driving loyalty.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
A strong, cohesive brand identity isn’t optional—it’s what drives emotional connections with customers.
How they drive results
MarTech specialists integrate and manage marketing technology stacks to streamline operations and improve campaign results.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
With marketing tools multiplying, having a specialist to manage and maximize your stack is critical to staying competitive.
How they drive results
Demand gen managers focus on creating campaigns and strategies that drive leads and conversions, keeping the sales team busy with qualified prospects.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
With customer journeys becoming increasingly complex, demand gen managers ensure your funnel works like a well-oiled machine.
How they drive results
Social media managers craft strategies to grow your online presence, build community, and engage directly with audiences on platforms that matter.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
In an era where customers research brands on social media first, a strong social presence is non-negotiable.
How they drive results
Product marketers bridge the gap between product development and the market, ensuring launches succeed and products meet customer needs.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
In competitive markets, effective product marketing is what turns features into must-have benefits.
How they drive results
SEO specialists optimize websites to rank higher on search engines, driving organic traffic and increasing visibility.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
With Google constantly refining its algorithm, having an SEO pro ensures your brand isn’t left behind.
How they drive results
Digital marketers create and execute campaigns across digital channels, driving traffic, leads, and sales.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
With customers interacting across devices and platforms, digital marketers ensure campaigns are cohesive and effective.
How they drive results
Growth marketers blend data, experimentation, and creativity to identify opportunities for rapid business expansion.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
In competitive markets, growth marketers help businesses scale smart and fast.
How they drive results
Video marketers create content that engages, educates, and entertains—perfect for today’s video-driven platforms.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
Video is the most engaging medium, and the brands using it well stand out.
How they drive results
Copywriters craft compelling messages that resonate, persuading audiences to act.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
In the noisy digital landscape, well-written copy cuts through and gets results.
How they drive results
Fractional CMOs provide strategic oversight, helping companies build and scale their marketing efforts without committing to a full-time hire.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
Fractional CMOs offer senior-level expertise without the cost or risk of a full-time executive.
How they drive results
CMOs shape the entire marketing strategy, ensuring alignment with long-term business goals and brand identity.
Key responsibilities and what they mean for your brand
The tools they rely on
Why every brand needs them right now
CMOs bring the vision and leadership to elevate brands in a highly competitive landscape.
For brands ready to adapt, fractional marketing talent isn't just a trend—it's the competitive advantage of 2025. Let Prose help you make your next hire count.
Today’s talent landscape is transforming. With access to remote and fractional experts, brands can build flexible teams that deliver exceptional results without the commitment of traditional full-time hires.
Platforms like Prose make this easier by connecting businesses with pre-vetted professionals who bring a wealth of expertise. Whether you need a part-time CMO or an email marketer for a specific campaign, finding the right person has never been simpler.
For brands ready to adapt, fractional marketing talent isn’t just a trend—it’s the competitive advantage of 2024. Let Prose help you make your next hire count.