Prose’s Founder and CEO, Justin Belmont, was recently featured in Logistics News, where he shared expert advice on managing inbound logistics. The article highlights visibility’s critical role in aligning logistics and marketing, offering practical insights for industry leaders.
Here’s the full quote from the feature:
For someone new to managing inbound logistics, the golden rule goes like this: Visibility is everything. You can’t market a product effectively if you don’t know when it’s arriving or how delays might impact your campaigns. Invest in tools that give you real-time tracking and insights across your supply chain. It’s not just about moving goods—it’s about keeping your marketing team in the loop so they can align launches, promotions, and messaging. When logistics and marketing work hand-in-hand, you avoid the dreaded “sorry, it’s on backorder” fiasco.
Logistics News explores why visibility is a game changer for synchronizing operations and marketing, emphasizing how real-time insights can prevent costly missteps and improve collaboration across teams. You can read the full article here.
Inbound logistics is more than moving goods efficiently—it’s about ensuring your entire organization has the information it needs to act decisively. Without visibility, businesses risk:
For example, a McKinsey & Company report estimates that in the automotive industry lost revenues for a four-month overdue launch could exceed $2 billion, assuming that customers would turn to competitors’ products.
Visibility isn’t just about tracking—it’s about creating actionable insights that all teams can rely on. Here are three ways to make it happen:
These tools not only improve alignment between logistics and marketing but also boost overall operational efficiency.
Prose specializes in helping businesses integrate logistics and marketing for seamless operations. Explore our logistics solutions and reach out to us today to see how we can help elevate your strategy.