As an MFA graduate in Nonfiction Writing (Columbia), I founded Prose in 2012 as a content writing service. While our offerings have expanded over the years, the art and craft of words and ideas abides at our core. Every project we take on—from digital marketing to staffing, strategy to PR—is rooted in the principles of great prose: clarity, creativity, and connection.

When we started this journey, “content marketing” was barely a buzzword. What I saw was a gap: talented writers facing dwindling opportunities in traditional media, while companies struggled to create compelling content in an evolving digital landscape. Prose was built as a bridge—connecting brands with top-tier writing talent while providing ethical, skilled wordsmiths with meaningful work.

Over the past decade, we’ve done just that, paying millions to hard-working freelancers and helping businesses tell their stories in ways that resonate. We’ve built a reputation not on volume or churn or clickbait, but on smart, thoughtful content crafted by true subject matter experts. Our network of 1,000+ vetted writers is a testament to this promise.

What continues to set Prose apart is that we’ve never treated content as just another commodity—it’s a commitment. While others grew by chasing VC dollars and building scalable software, we stayed focused on the craft, growing our bootstrapped agency organically—through referrals and a relentless dedication to quality.

Today, change is a constant; and AI its byword. We actively embrace the efficiencies of AI and automation where it makes sense—but always as a servant to human creativity, and overseen by real(ly smart) people. When it comes to connecting authentically with your 100%-human customers, we still believe in humanity. In fact, perhaps tellingly, many of the world’s top tech companies—the very pioneers of AI—trust Prose, not AI alone, to craft content that stands out in a sea of GPT-spun sameness.

As literary critic Harold Bloom once wrote, in a quote we featured for years, “Information is endlessly available to us; where shall wisdom be found?” With some 4.6 billion pieces of content created every day, it’s substance and value that cut through the noise.

Bottom line: we’re here to help. We’d love to write and design exceptional content that helps you stand out from the crowd and truly connect with your customers. Every brand has a journey worth spreading, and at Prose, we’re here to help write your own story of success.

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To growth and connection —

Justin Belmont and the Prose team