Scale to SaaS success — from Series A to IPO.
Prose knows SaaS. For more than a decade, we’ve helped scale 500+ SaaS companies with data-driven content and product marketing. From cutting-edge strategies to SEO and digital ads, we help you attract users, boost visibility, and stand out from the crowd. Your organic growth engine — built by Prose.
When it comes to scaling SaaS brands, over 500 industry leaders—from Atlassian, AWS, Cisco, and Google to Microsoft, Salesforce, SAP and VMware—have trusted Prose to rise above the competition. Whether you're a startup, scale-up, or enterprise, our product marketing and content solutions turn software into success stories that stick, positioning your brand as a true thought leader in the SaaS space.
From boosting MRR to driving user acquisition, our growth and product marketing strategies streamline your path to sustainable success. With cutting-edge SEO to elevate your rankings and PPC campaigns that drive conversions, we help your brand rise to the top of the stack. Fueled by data-driven insights, we craft digital strategies that deliver maximum impact—and measurable results.
Curious to see our SaaS magic in action? Reach out to explore case studies.
Not in SaaS? Check out our tech marketing services for the broader digital landscape.
SF-based fractional CMO and SaaS GTM consultant
20+ years' experience in growth and product marketing at SaaS startups
Ex-Twitter [X] (Postmaster, #Growth team; 4 years)
- Reactivated 60M monthly active users
Ex-RestEngine (CEO) (acquired by Twitter [X])
- Founded and sold growth automation platform
Ex-SparkPost (CMO)
- Led transition to Cloud SaaS, growing cloud revenue 8x in 2.5 years
Ex-Iterable (VP, Growth & Head of Marketing)
- Quadrupled pipeline and doubled revenue in one year
Led teams at MarTech SaaS companies including Marketo and Lyris, plus GTM advising for startups like CoverGo, Basepair, and Sharebird; expert in PLG, demand gen, scaling SaaS models
SaaS marketing leader driving revenue and GTM transformation
16+ years leading GTM, demand gen, and growth strategies for SaaS orgs
Ex-Google (Head of Demand Gen; 7 years): Delivered $1B in pipeline in year one for Google Cloud and drove $100M+ in ARR for Workspace during COVID
Led revenue marketing for a $500M product-led growth (PLG) company; increased ACV by 58%
Specializes in SaaS GTM transformation, demand gen, ABM, PLG, marketing ops, and AI-driven insights
Regular contributor to MarTech
Writer and SaaS Product Marketing Manager (PMM)
Ex-Google (PMM; 8 years)
Ex-Snap (PMM)
Ex-Meta (PMM)
Ex-Shutterfly (Senior Marketing Manager)
Ex-Machine Zone (Senior Marketing Manager)
Prose clients include Google, Fortinet, Matterport
Veteran tech editor and comms consultant in Silicon Valley (30+ years); 9+ years in Prose network
Ex-Twitter [X] (Editorial Director; 4+ years)
Ex-Google (senior comms exec and editor, official Google blog; 9+ years)
Ex-Wired (featured columnist)
360° SaaS digital marketing leader and strategist
PayPal (Senior Manager, Performance Marketing - B2B)
Ex-Amazon (Senior Digital Marketing Manager, AWS)
Ex-IBM (Senior Digital Marketing Strategy Leader)
Veteran SaaS copywriter and creative strategist
Ex-Google (Creative Lead & Senior Copywriter; 16 years)
- Helped codify the company's voice as Google's first-ever consumer marketing writer
- Led and supported editorial for seminal products (AdWords, Gmail, YouTube, Maps, Chrome, etc.)
Ex-Notion (Senior Copywriter)
Ex-TIME magazine (tech journalist)
SF-based; Prose clients over 5+ years include Fortinet, Fitbit, Sinch, Google, Coinbase, Waze, Verizon
GTM, product, and growth marketing strategist
Ex-Google (7+ years)
- Senior Product Strategy Lead
- Senior Marketing Strategist
- Startup Mentor (Google Launchpad)
Prior to Google, led growth for several early-stage startups; has since worked with 100s of startups as a growth mentor
Specializes in GTM; paid search (Google Ads) and paid social strategy & management; developing YouTube creative; data integrations with CDP/CRMs; analytics
AI and GTM marketing consultant for SaaS (15+ years)
Ex-Microsoft (Program Manager; 6 years)
Ex-Typeform (Director, Marketing PMO; 2 years)
Ex-Smartsheet (Senior Product Manager, Digital Strategy; 5 years)
Certified in Marketing AI (Wharton & Marketing AI Institute)
Tech copywriter and SaaS content strategist
Ex-Google (Senior Content Strategist, Gmail; 5+ years)
- Managed all Gmail support content, including in-product guides, videos, troubleshooters, and hundreds of articles
- Also served as B2B Product Marketing Manager
Ex-Deliveroo (Product Marketing Manager)
Book author, Macmillan
Prose clients over 5+ years include BetterUp, Salesforce, Coinbase, Ensono, Epson, Waze, Accenture, Yahoo
B2B SaaS writer and industry analyst (15+ years), including 9+ years with Prose
Clients include Adobe, Coupa, IBM, Microsoft, Optimizely, Oracle, SAP, ServiceNow, Squarespace, Teladoc, Indeed, Yahoo
Head of Research & Content at WBR (8+ years)
- Deep expertise in creating proprietary research surveys
Senior UX and SaaS design consultant (25+ years)
Ex-Microsoft (UX Designer and Researcher; 7+ years)
Ex-Clutch [Microsoft WW Services] (Senior UX & Design Consultant)
Specialties include interaction design; UX, web and mobile design; graphic design; usability engineering; prototyping; technical writing
Award-winning tech journalist and SaaS content specialist (30+ years)
Ex-Yahoo Tech (Editor-in-Chief)
Work featured in 100+ publications, including Wired, CNET, Fast Company, Mashable, Adweek, MIT Tech Review, Popular Science, CIO
Clients include Cisco, Google, HPE, New Relic, ServiceNow, VMware, Coinbase, X
Areas of expertise: AI, cybersecurity, privacy, digital culture, customer experience
Hundreds of SaaS clients
We live and breathe tech, and we’ve powered growth for hundreds of high-profile SaaS companies. Our deep industry knowledge tackles subscription models, customer churn, and complex sales funnels with targeted, effective strategies. We know what it takes to succeed in SaaS.
Top 1% of product pros
Our elite team, including our founder, hails from top tech giants. From PMMs and tech writers to developers and strategists, we’ve vetted and assembled a dream team to deliver outstanding results for your SaaS business.
Industry leaders in SaaS content
It's not hyperbole. Thousands of projects, countless success stories. We create expert-led content that turns heads and drives clicks. From insightful blog posts and white papers to captivating videos and infographics, we position you as a SaaS thought leader and SEO powerhouse.
Consistency is key
We offer a full suite of digital and product marketing services under one roof, preserving your brand's integrity across channels. From SEO, PPC, and content marketing to GTM strategy and PR, our integrated approach ensures your brand is visible across all digital platforms, generating high-quality leads that convert.
User growth, solved
Our SEO and SEM strategies are tailored for SaaS. We boost your rankings, attract qualified traffic, and optimize continuously. Stay competitive, stay visible, and watch your user base grow.
Fast, focused, scalable
In the fast-paced SaaS world, speed is king. We thrive on urgency and deliver fast, focused, and scalable solutions. No more juggling endless vendors and freelancer contracts. Our simple engagement structures and "get it done" mentality ensure your SaaS business stays ahead of the curve.
Tech has always been our sweet spot. Since 2012, we’ve helped scale over 500 innovative tech companies—from scrappy startups to enterprise powerhouses. If you’ve glanced at our client logos, you know we live and breathe SaaS.
My own passion for scaling tech businesses kicked off early. Just days after graduating college, I launched my first Internet startup through trial and error and used the profits to pay my way through grad school. At Columbia, I fused my love of nonfiction writing (MFA) with internet marketing, sales, and entrepreneurship over at the B school.
Since then, I’ve launched a few more tech startups—translation: hits and misses—and spent some time at Google as internal editor-in-chief, telling stories and soaking up everything I could about the intersection of content, strategy, and tech.
But my story is just one of many. Over the years, we’ve curated a network of experts at Prose who’ve lived their own versions of it. From PMMs and digital strategists to tech writers, former developers, and PR leads, these are seasoned pros who’ve spent their careers in-house at top tech companies—perfecting their craft, mastering best practices, and hitting KPIs at the bleeding edge of tech. They’re our secret sauce for SaaS, and we can’t wait to introduce them to you.
SaaS moves fast. As I learned firsthand on the client side, there’s no time for trial and error when it comes to choosing marketing vendors or freelancers. You need partners who get it—and get it done reliably, resourcefully, and ideally by EOD (!).
We believe we’re that partner—an all-in-one marketing and staffing solution built by and for top tech talent. Whether you’re in the early days of scaling or optimizing for enterprise-level growth, we’ve got the expertise, creativity, and drive to help you crush it. We’re big enough to handle it all, yet specialized enough to give you the personalized attention and custom strategies your brand deserves.
Let’s get started. Together, we’ll craft your SaaS success story, scaling your brand to new heights.
To growth —
Justin Belmont and the Prose team
Ready to scale to SaaS success?
Get organic growth—built by Prose.
Tiffany Siu
Head of Product Marketing for Enterprise Ad Platforms
Karen Wickre
Former Editorial Director
Stephanie Fleishman
Global B2B Marketing Manager
Louise Rasho
Director, B2B Marketing Communications
Joy Brunetto
Former Senior Designer
Kenneth Jamaca
Founder & President
Inci Atrek
Former Senior Content Strategist
Gregg Segal
Manager, Content Experience
Kate Mayfield
Senior Managing Editor
Rachel Sa-Onoy
Senior Marketing Project Manager / Creative Team Lead
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