Medical expertise, meet marketing excellence.
Attract patients with our MDs and marketing experts. From content and communications to SEO and SEM, our specialized healthcare marketing solutions will help you boost visibility, drive engagement, and differentiate your offerings. Results, delivered with care.
Healthcare leaders like Northwell Health, Kaiser Permanente, Optum, Atrium Health, DaVita Kidney Care, Elsevier and Wolters Kluwer count on Prose to elevate their marketing and strengthen patient connections. With over a decade of experience and a world-class network of MDs and healthcare marketing pros, we craft tailored solutions that foster lasting relationships between patients and providers.
Specializing in patient-centered educational content, we understand that clear, effective communication is often the best remedy for building trust. Our SEO, targeted ads, and full-service marketing strategies increase your visibility, attract new patients, and boost engagement. Whether it's helping patients address health concerns or delivering specialized industry insights, our compliant, trustworthy content and campaigns ensure your organization stands out.
For more insights, please request links to our healthcare case studies.
(For Life Sciences marketing support, click here.)
Chief Editor, WebMD (16+ years)
Board-certified cardiologist (30+ years of clinical expertise); MD, MSCI, FACC, FACP
Fellow, American College of Cardiology and American College of Physicians
Medical writer (25+ years) and best-selling author
Award-winning public speaker featured on CBS and ABC affiliates, C-SPAN, NPR
Fractional CMO with 30+ years leading creative agencies in healthcare, including:
- TBWA\WORLDHEALTH (President)
- Klick (Managing Director)
- Evoke Health (Managing Director)
- Saatchi & Saatchi (SVP, Consumer Health)
- Ogilvy / Arnold / Grey
Expertise spans immunology, neurology, cardiology, dermatology, oncology, infectious diseases, rare diseases, addiction, weight loss, vaccines, and women’s health
Adjunct Professor, NYU (Healthcare Comms)
Fractional CMO specializing in healthcare growth marketing (20+ years)
Former Director of Marketing & Comms at Emory University School of Medicine (12 years)
Speaker and trainer for healthcare marketing teams (8 years)
Specialties include growth marketing strategy, market research, GTM, operational efficiency, and team coaching and training
Previous sales experience @ Sanofi (Allegra and Nasacort)
Fractional CMO for digital health / telehealth brands
Marketing VP / SVP roles include SteadyMD, CirrusMD, Health Nation (acquired), Myndshft (acquired), and PokitDok (acquired)
Additional roles include:
- Citrix (Sr Director, Marketing; 6 years)
- Salon.com (SVP, Operations; 7 years)
- Publicis (Mgmt Supervisor)
- J. Walter Thompson (Acct Supervisor)
Healthcare marketing and communications leader (20+ years)
Held director-level (and above) marketing and comms roles at major health systems:
- Texas Health Resources (10 years) [29 hospitals]
- Community Health Systems (3 years) [69 hospitals]
- IASIS Healthcare (4 years) [18 hospitals]
- VistaCare (4 years) [nation's third-largest hospice provider]
- Bayler Health Care System [52 hospitals]
Extensive experience in national, local, and regional acute care health systems, employed physician practices, ambulatory settings, and joint-venture relationships
Specializes in digital and traditional marketing, branding, internal and external comms, media relations, and business development
Fellow, American College of Healthcare Executives (FACHE)
Family physician (10+ years) and certified medical writer (15+ years)
Current primary care physician (MD, McGill) with add'l clinical expertise as a hospitalist, memory clinic specialist, long-term care attending, and former medical director of a nursing home
Writer for WebMD; certified in medical writer (U of Chicago)
Specializes in patient education, blogging for patients and HCPs, health journalism, medical editing and reviewing, and CME materials (e.g., patient cases, quizzes, slide decks)
Fractional CMO for health tech and healthcare orgs
15+ years spanning marketing, advertising, sales and partnerships in the health and wellness sector
Ex-WebMD / Medscape (Senior Director, Strategic Partnerships; 10 years)
Ex-Doximity (Regional VP; 2 years)
Agency background in healthcare verticals
Proven track record of driving patient volume, increasing physician referrals, enhancing brand presence, and achieving up to 10x in sales
Registered nurse (BSN, RN) and medical writer (8 years of B2C and B2B content expertise)
Writer for Mayo Clinic (4+ years): Created and edited patient education content for their main website, a top source for reliable medical information
Additional clients include Healthgrades, Kaiser Permanente, GE Healthcare, Wolters Kluwer
Clinical nursing experience including at Duke University Health System
Fractional CMO for healthcare organizations (20+ years)
Healthcare marketing and strategy expert with a track record of building programs from the ground up to serve thousands of patients sustainably
Previous roles include:
- FirstLight Home Care: Regional President – launched the L.A. office
- L.A. Care Health Plan: Head of Strategy & Marketing (11 years)
- SCU - University Health Centers: Exec Director of Marketing, Comms, & Public Affairs
Specializes in strategy and planning, healthcare digital marketing, fundraising, practice transformation, and data analytics
Medical writer, editor, and clinical informaticist
MD, Penn State College of Medicine (2003): generalist obstetrician-gynecologist (retired from practice)
Writing and editorial specialties include needs assessments, manuscript and proposals, fact-checking and quality control, medical notifications, medical news articles (journalism), continuing ed materials
Clients include hospitals, university research centers, women's health orgs, clinical informatics companies (EHR support), CME providers, board-review prep companies
Certified by the Board of Editors in the Life Sciences (BELS) and holding the basic skills certificate from the American Medical Writers Association (AMWA); member, Council of Science Editors (CSE)
Fractional healthcare marketer
Ex-Kaiser Permanente (6+ years): Senior Manager, Lifecycle Marketing
Ex-Blue Shield of California: Senior Product Marketing Manager
Ex-Breast Cancer Prevention Partners: Marketing Director
Ex-Channel Health (Presbyterian Health Services): UX Content Designer
Clients include UCSF Health and Duke Healthcare
Specializes in digital marketing, UX writing and design, content strategy, growth marketing, lifecycle marketing, campaign development
Digital health marketer with extensive experience in growth and strategy
Current VP of Growth Marketing for a large virtual healthcare platform
Previous roles include:
- Director of Marketing for a health tech platform (5 years)
- Strategic Marketing Consultant at Kaiser Permanente
Side pursuit: fitness instructor (10 years)
Healthcare writer (30+)
Currently at Kaiser Permanente (12+ years) as a healthcare writer and communications consultant
Ex-Caring.com (Senior Editor; 9 years)
- Led healthcare content for a top resource serving caregivers for aging parents and spouses
Ex-Forbes (Health Columnist)
Ex-Parenting Magazine (Health Editor)
Work has appeared in Health, Real Simple, Woman's Day, Yoga Journal, CNN, AARP, Parade, National Geographic
Healthcare content writer (13 years); former journalist
Clients include Cleveland Clinic, Humana, Medline, EvergreenHealth, HIMSS
Specializes in innovative treatments, Health IT, AI, remote patient monitoring, drug development, bioengineering, healthcare data security
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Medical / science writer and PR leader (15+ years)
Previous roles include:
- NYC Health & Hospitals Corp (Sr. Director, Corp Comms & Marketing)
- American Cancer Society (Director, Media Relations) & American Lung Association
- Pfizer (Manager, Worldwide Marketing Operations)
Published in Nature, NYT, Scientific American, Reuters Health, LA Times
Co-Chair, Science Writers in NY (18+ years)
Specializes in writing (simplifying complex health topics for the public), corp comms, media relations (great placement record and media contacts), and branding
Patient acquisition pros
We “get” patients, and we know how the healthcare sector works. Many of the country's top hospitals trust us to offer effective, ROI-driven digital marketing support with surgical precision. Our compliant-friendly solutions, tailored to your team's unique needs.
Elite medical marketers and MDs
Our team boasts the top 1% of talent, including MDs, RNs, and wellness specialists. We create expert patient education materials and campaigns, ensuring your content is accurate and easy to understand. With Prose, your healthcare marketing is always in expert hands.
We're digital health dynamos
From SEO and SEM to PR and social, we cover it all. Our integrated approach ensures your hospital’s digital health is in peak condition, maximizing visibility and patient appointments. Attract new patients and retain loyal ones with our holistic strategies, all under one roof.
Connecting through content
As a writer-founded agency, we take content very seriously. From educational blogs and videos to whitepapers and social media posts, our physician-approved materials position your hospital as a healthcare authority— and keep your community well-informed and connected.
Branding for trust and reputation
Our brand development services create strong, recognizable identities, while our reputation management handles reviews and feedback like a seasoned pro. Partner with us to build and protect your stellar reputation.
Reliable, compliant, secure
In healthcare, trust is everything. Our digital strategies are designed to be rock-solid, secure, and compliant with all regulations. Much of our work is strictly confidential, so you can rely on us to handle your marketing with the highest level of professionalism.
Growing up as the son of a cardiologist and a psychotherapist, healthcare has always been a part of my life. And while I didn’t become a doctor myself or dive into drug discovery like my brother (don’t worry, I’ve been forgiven), I’ve always felt a deep connection to the field.
This passion is shared by all of us at Prose. Since 2012, we’ve had the privilege of partnering with a wide range of healthcare organizations, including some of the largest hospital networks in the US. Whether we’re building extensive “symptoms and conditions” content libraries or running digital marketing campaigns for specialized service lines, it’s always heartening to play a small role in promoting excellent providers and helping people find the care they need.
At a time when healthcare orgs face a bevy of new challenges and technological changes—from telehealth to AI and beyond—one thing remains constant: human connection. Patients crave personalized experiences and trust from their providers. This is the guide star of our marketing and staffing solutions—connecting you with true pros who ensure your message resonates with the hearts and minds of patients.
Our goal? To help you attract new patients, engage them throughout their journey, and build long-lasting trust. Whether you’re looking to expand your digital presence, improve patient education, or create content that informs and inspires, we’ve got the expertise to help you make a real impact.
We’ve curated a truly special talent network—MD/RN medical writers, healthcare marketers, and more—who live and breathe healthcare. We’re excited for you to meet them, and to roll up our sleeves and help your organization thrive.
To health and growth—
Justin Belmont and the Prose team
Ready for a marketing checkup?
We've got the Rx for success.
Ready for a marketing checkup?
We've got the Rx for success.
Regina Javier
Director / Head of Strategic Content Marketing
Yasmine Ali
WebMD
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