Google Marketing Platform needed to scale marketing operations for mission-critical advertising products while preparing for a comprehensive rebrand from Google Analytics 360 Suite, requiring sophisticated adtech marketing expertise for enterprise audiences.
Prose deployed former Google marketing professionals and top-tier adtech strategists who understood complex advertising ecosystems. The team included ex-Googlers with deep product knowledge and creative directors experienced in enterprise B2B marketing.
Google achieved extraordinary business results including 100,000% ROI on one campaign (generating $100M+ from $100K investment). The partnership successfully completed the platform rebrand while expanding across multiple Google teams, demonstrating the strategic impact of specialized adtech marketing talent.
Google’s (NASDAQ: GOOGL) primary source of revenue comes from its advertising partners that want to reach the most relevant consumers at the right place and right time with just the right message. Google Marketing Platform is the product that Google’s largest advertisers use to measure the impact of their campaigns, which help drive over $150 billion annually for the tech company. By making digital advertising simple and effective for its discerning users, which include marketing leaders and practitioners at the largest companies in the US, Google Marketing Platform is one of the world’s most valuable products.
Google Marketing Platform needed to rapidly scale marketing operations for their mission-critical advertising products while preparing for a comprehensive rebrand from Google Analytics 360 Suite. Serving marketing leaders at the largest US companies required sophisticated marketing talent who understood complex adtech ecosystems including Campaign Manager 360, Display & Video 360, and Search Ads 360. The challenge intensified with the need to build thought leadership around "Faster, smarter marketing" while educating enterprise audiences about integrated advertising solutions, all during Google's fast-paced, action-oriented environment where traditional staffing couldn't match the required expertise and speed.
After winning Google's competitive bidding process, Prose deployed a world-class team of adtech marketing specialists who understood both Google's culture and sophisticated B2B advertising strategies. Our strategic talent deployment included:
The embedded team operated with the expertise and cultural fit needed to support Google's most critical revenue-generating products while scaling across multiple business units.
Our strategically-deployed adtech marketing team enabled Google to achieve extraordinary business results, including generating over $100 million in revenue from a single $100,000 marketing investment—a 100,000% ROI that demonstrates the strategic impact of specialized marketing talent. The partnership delivered comprehensive marketing operations that supported Google's product rebrand while expanding across multiple teams including Ad Manager, AdMob, Maps, and Cloud.
The team's sophisticated approach proved particularly valuable during the Google Analytics 360 Suite to Google Marketing Platform rebrand, where marketing specialists updated hundreds of existing assets, advised on content strategy, and created marquee campaigns under tight timelines. By working directly with other Google agencies and providing translation services for APAC, EMEA, and Latin American markets, the team demonstrated the scalability required for global enterprise marketing operations.
The partnership's strategic impact extended far beyond traditional marketing execution. Google's product marketers, content managers, and campaign managers gained time to focus on selling products and building "big-picture" narratives for the rapidly evolving advertising industry, while expert marketing professionals drove sophisticated campaigns that educated enterprise audiences about integrated advertising solutions.
The ongoing collaboration spans multiple Google teams and continues today, with marketing campaigns driving significant revenue while building thought leadership around Google's advertising ecosystem. Success stories demonstrate the measurable business impact of specialized adtech marketing expertise.
The partnership validates how world-class technology companies can enhance their marketing capabilities through specialized talent deployment, particularly in complex B2B environments where technical expertise and marketing sophistication must combine to drive enterprise sales and market education.