Epson needed to scale marketing operations across diverse product groups for their 80,000-employee organization but required specialized creative talent who could handle complex technical products while maintaining high-end branding standards across fluctuating demands.
Since 2016, Prose has deployed product marketing specialists with niche expertise including professional photographers and industrial design experts, supported by creative marketing operations teams and dedicated account coordination.
Epson successfully scaled marketing operations across multiple product groups, delivering hundreds of sophisticated campaigns that became their most-downloaded website resources. The specialized talent approach enabled internal teams to focus on core development while expert marketing professionals drove customer education and lead generation.
Epson, one of the world's leading manufacturers of printers, projectors, robots, and microdevices, partnered with Prose to deploy specialized creative marketing professionals who function as an extension of their in-house team, scaling marketing operations across multiple product groups for their 80,000-employee global organization.
Epson's central marketing team needed to rapidly scale marketing operations to support diverse product groups with world-class marketing campaigns that would educate consumers, drive traffic, generate leads, and build thought leadership across their extensive product portfolio. With fluctuating demands from multiple product teams and the need for specialized expertise across technologies like professional photography equipment and industrial printing solutions, Epson required scalable marketing talent who could handle complex technical products while maintaining their high-end creative branding standards. Traditional staffing couldn't provide the diverse skill sets needed across their wide assortment of product marketing initiatives.
Since 2016, Prose has deployed a comprehensive network of specialized creative marketing professionals who operate as a natural extension of Epson's marketing capabilities. Our strategic talent deployment includes:
The embedded team operates with the technical expertise and creative sophistication needed to support Epson's diverse product marketing requirements while maintaining brand consistency across all initiatives.
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Whether creating content from scratch or editing and repurposing existing content, Prose continues to be a natural, reliable, nimble extension of Epson’s in-house resources — creating many of its most important content marketing assets at scale.
Our strategically-deployed creative marketing team has enabled Epson to successfully scale marketing operations across multiple product groups while maintaining their reputation for high-quality marketing execution. Since 2016, the partnership has delivered hundreds of sophisticated marketing projects that have become among the most-downloaded resources on Epson's website, demonstrating measurable engagement and business impact.
The team's specialized approach delivers significant strategic value by matching specific expertise to product requirements. For professional photography equipment, our photographer-writers create authentic marketing campaigns that resonate with target audiences, while our label design specialists develop compelling campaigns for industrial printing solutions that speak directly to B2B decision-makers.
The partnership's flexibility and scalability have proven particularly valuable for Epson's complex product portfolio. Whether creating comprehensive marketing campaigns from scratch or enhancing existing materials, the embedded creative team operates seamlessly with Epson's internal resources, providing the specialized talent needed for sophisticated product marketing without the overhead of permanent specialized hires.
The ongoing collaboration demonstrates how world-class creative marketing professionals can be deployed to support large-scale manufacturing companies, enabling internal teams to focus on core product development while expert marketing specialists drive customer education, lead generation, and thought leadership across diverse technical product lines.
